Thomas Jefferys (ca. 1710–1771) was the best-known map maker in 18th-century England, chiefly because he won (and hyped) the title “Geographer to King George III.” When I first laid eyes on Jefferys’s maps of North America, I found the hand-lettering and embellishments so captivating that I began then and there to envision what would eventually become Geographica, a four-style serif family.

Geographica combines a sort of hand-drawn warmth with a distinctly historical flair. Its long serifs and ample x-height will add classic elegance to long blocks of text or display type, whether on paper or screen. Comes also with a slew of unique cartographic ornaments and is packed with OpenType features—more than 1,200 glyphs in all.* $99 | Order  

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